Website Shoppers Stop Ltd
As a visual merchandiser, your main responsibility will be to create visually appealing displays that attract customers and generate sales. You’ll need to make use of your creative skills to design displays that are in line with the store’s brand, products, and target market. You’ll also need to be aware of current visual merchandising trends and best practices, and use this knowledge to inform your strategies.
- Create and implement a visual merchandising strategy for the store
- Generate sketches and floor plans for displays that meet the store’s visual design requirements
- Install and set up window displays, walkways, counters, and in-store displays, or supervise contractors hired for this purpose
- Change displays to promote new product launches or to reflect festive or seasonal themes
- Ensure uniformity of displays across multiple store locations
- Liaise with other retail professionals, including buyers, marketing executives, and retail merchandisers, when necessary
- Monitor costs and work within budget
- Research lifestyle and design trends that will inform the visual merchandising strategy
- Bachelor’s degree in graphic design, visual communications, spatial design, interior design, retail management, or a related field
- Proven work experience as a visual merchandiser or visual manager
- Comprehensive portfolio of relevant visual design work
- Experienced at using Adobe Creative Suite programs, such as Illustrator, Photoshop, InDesign, or other visual design tools
- Proficiency in MS Office Suite
- Ability to analyze sales merchandising reports and survey results
- Strong communication and interpersonal skills
- Flexible working hours, including evenings and weekends
Q1. What does a visual merchandiser do?
A1. A visual merchandiser creates visually appealing displays to attract customers and increase sales. This involves designing and implementing a visual merchandising strategy, generating sketches and floor plans for displays, installing and setting up displays, changing displays to reflect themes or new products, ensuring uniformity across multiple store locations, and liaising with other retail professionals.
Q2. What qualifications do I need to become a visual merchandiser?
A2. You will need a Bachelor’s degree in graphic design, visual communications, spatial design, interior design, retail management, or a related field. In addition, you should have work experience as a visual merchandiser or visual manager, a comprehensive portfolio of relevant visual design work, and familiarity with Adobe Creative Suite programs, such as Illustrator, Photoshop, InDesign, or other visual design tools. Strong communication and interpersonal skills are also important, as well as the ability to analyze sales merchandising reports and survey results.