Website EXL
Looking for a Senior Portfolio Marketing Manager job in India? EXL is hiring. Check out the job description and apply today.
Duties and Responsibilities
- Own the market-facing portfolio architecture, GTM processes, and solution launches for designated service lines within EXL, in collaboration with business and sales leadership.
- Create global messaging and value propositions for the designated service lines and drive adherence to key messages across the broader market-facing teams.
- Develop the marketing strategy and associated global campaigns, content, and thought leadership for the designated service line, working with a cross-functional marketing team to execute, with the goal of generating qualified leads resulting in new pipeline opportunities, building brand awareness, and establishing EXL as a thought leader in the market.
Q: What are the preferred skills for the Senior Portfolio Marketing Manager Job in India at EXL?
A: Preferred skills for this job include collaboration with matrixed teams, a strong understanding of B2B product marketing, driving demand through omnichannel campaigns, account-based marketing strategies, content marketing strategies, some knowledge of media, analyst or influencer relations, campaign lead flow and marketing automation tools, understanding of SEO/SEM, and strong communication skills.
Q: Is it required to have experience marketing data and analytics solutions, AI and digital technologies, and/or B2B consulting services?
A: It is preferred but not required to have previous experience in marketing data and analytics solutions, AI and digital technologies, and/or B2B consulting services.
Conclusion: The Senior Portfolio Marketing Manager Job in India at EXL requires a relevant degree and at least 5 years of experience in portfolio/product marketing or a related marketing role. Preferred skills include collaboration with matrixed teams, a strong understanding of B2B product marketing, driving demand through omnichannel campaigns, account-based marketing strategies, content marketing strategies, and strong communication skills. If you are looking for a challenging marketing role in a global organization, this job may be the perfect opportunity for you.