Royal Enfield Jobs in Chennai | Lead Marketing Activation

Website Royal Enfield

As the Lead Marketing Activation for India+, you will have the opportunity to be part of the global commercial organization at Royal Enfield. You will be responsible for developing and executing the micro-marketing strategy for the region/market with the goal of achieving revenue and profitability targets and driving brand-led growth. With a focus on launching targeted marketing programs and working with different teams and agencies, you will have the chance to make a real impact on the success of the company. If you are looking for a challenging and rewarding role in marketing, consider applying for this exciting job opportunity at Royal Enfield.

Q: What is the job title for this role?

A: The job title is Lead Marketing Activation for India+.

Q: What are the requirements for this role?

A: The requirements for this role are as follows:

Launch targeted marketing programs as per the calendar
Create briefs for marketing initiatives/campaigns
Work with dealers to plan dealer-led events and press launches
Provide inputs to the business head and head of marketing based on internal and research data
Establish a process for tracking and monitoring campaign milestones
Support new product launches and new business initiatives

Q: What are the key responsibilities of this role?

A: The key responsibilities of this role are as follows:

Developing the regional activation strategy for the company
Planning and implementing regional promotional campaigns
Managing and executing lead generation programs
Stakeholder alignment on activation setting and budget sharing/planning
Coordinating new branch launches
Planning and managing channel partner engagement at the branch level
Creating value propositions for product portfolios
Deriving the region’s budget for marketing activation initiatives
Scanning the competitive and industry environment for potential consumer insights or marketing opportunities
Ensuring brand compliance in all forms of communication
Leveraging data analytics and martech tools to analyze sales, marketing, customer service, and competition trends.

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