Website HDFC Bank
In conclusion, this job offers a unique opportunity for candidates with a passion for brand management and communication development to make a significant impact on the success of key products and the overall business. With a diverse range of responsibilities and a focus on innovation and consumer insights, this position offers the chance to work with cross-functional teams and develop a wide range of skills. If you are excited by the prospect of contributing to the growth of a dynamic and forward-thinking organization, we encourage you to apply for this position.
Q: What are the job responsibilities for this position?
A: The job responsibilities include supporting 25% of digital unassisted business for key products, developing contextual and relevant communication for identified journeys, maintaining communication quality and consistency across channels/media, working closely with channel owners to ensure error-free and timely deployment of communication, executing interventions to strengthen or create a brand attribute, creating and executing acts to manifest brand purpose for products in the portfolio, and developing content for brand marketing as per calendar for scoped opportunities. Additionally, the job involves making data-driven brand decisions, keeping updated on emerging trends, doing competition mapping and consumer buying journey analysis, creating product positioning, evaluating and testing communication with consumers, executing GTM-integrated 360-degree launches, tracking, analyzing and publishing results, developing communication for customer onboarding, usage, and retention, and supporting the incremental business through persuasive and engaging channel-specific communication.
Q: What skills are required for this position?
A: The skills required for this position include working knowledge of brand management and communication development for digital and offline media, the ability to identify and incorporate consumer insight from research to create communication, knowledge of the competitive landscape and current trends in marketing, the ability to create sharp communication briefs based on consumer insights, product, and market understanding, creative evaluation relevant to the medium, understanding of relevant production processes for communication output, and strong interpersonal skills to deliver by working with cross-functional teams.