Website Hindustan Unilever
Are you a marketing professional with a passion for influencer marketing? Hindustan Unilever is seeking a highly skilled Influencer Marketing Executive to join their team in Mumbai. This is a fantastic opportunity to work with a leading multinational company and drive the success of its influencer marketing campaigns. If you have the experience and skills to excel in this role, apply now to join our dynamic team.
- What is the job opportunity? We are seeking a digitally savvy, experienced influencer marketing professional to develop and execute our influencer marketing strategies and creative campaigns.
- What are the key responsibilities of the Influencer Marketing Specialist?
- Helping brands execute campaigns from the briefing to reporting stage
- Ensuring the best costs for influencers we work with
- Identifying and building relationships with prominent influencers and thought leaders
- Understanding the right metrics for campaign evaluation and keeping track of competitors and their strategies
- Brainstorming new approaches to influencer campaigns and staying updated on emerging trends and technologies
- Coordinating marketing strategies with the marketing team and setting KPIs for each campaign
- Identifying the best agencies for influencer marketing and understanding regional markets and selecting influencers and platforms that can reach target audiences
- Using influencer marketing tools to identify influencers and report systematically
- What are the requirements for the Influencer Marketing Specialist role?
- 2-3 years of relevant experience in the successful execution of influencer marketing campaigns
- In-depth knowledge of the social media marketing industry, including new-age short-video apps
- Ability to work with multiple stakeholders to create and execute campaigns
- Efficiency in project management and existing strong influencer relationships across categories and genres
- Ability to run multiple campaigns across brands at the same time with different agencies
- Knowledge of platform algorithms, tools, and trends
- Understanding of evaluation metrics and ability to measure campaign effectiveness
- Good communication skills and willingness to learn and understand media as a whole
- Is interest and passion for the Beauty and Personal Care industry a requirement for this role? Yes, interest and passion for the Beauty and Personal Care industry are a must for this role.
If you are a team player with a positive, professional attitude and a passion for the Beauty and Personal Care industry, this Influencer Marketing Specialist role at HUL might be the perfect opportunity for you. With the chance to work with prominent influencers and thought leaders, brainstorm new and creative approaches to campaigns, and stay updated on emerging trends and technologies, this role offers a lot of room for growth and development. Plus, as part of a globally successful and purpose-led business, you’ll have the chance to make a real impact on the world through your work. If you have the required skills and experience, we encourage you to apply for this exciting opportunity and join our team.