Website Dr. Reddy's

As a Product Manager, you will play a crucial role in driving brand growth and performance, optimizing promotional spending, and communicating with the field force to ensure success. With strong negotiation and networking skills, you will be able to effectively plan and execute marketing activities, as well as identify and launch new products. This role offers the opportunity to make a real impact on the success of the company, and we encourage all qualified applicants to apply.

What are the key responsibilities of a Product Manager?

Driving mega brand growth and performance
Optimizing promo spending for the desired ROI
Preparing brand-wise quarterly visual aid: briefing ad agency on the product, evaluating and selecting a draft concept, evaluating detailed visual aid, sending visual for printing, coordinating with printer and logistics vendor for dispatch
Quarterly communication of visual aid to field force: preparing business plan booklet, sending periodical circulars, conducting briefing sessions, visiting select areas for review meetings
Allocating promotional budget and selecting vendors for promotional material, coordinating with vendors and logistics vendors to ensure timely dispatch to field
Monitoring and reorganizing promoted initiatives to improve cost without affecting the top line
Identifying potential areas for new product launch, analyzing market potential, presenting the idea to NPD and getting project manager assigned, coordinating with packaging and FR&D, preparing sales projection and sampling plan, finalizing promotional activities and input plan, analyzing SMSRC Rx trend and driving leadership position
Strong negotiation and influencing skills, networking skills, ability to plan multiple products communication and deliver results, ability to run specialized programs for top KOL KBL