Digital Marketing Functional Partner Job In India

Website Wipro

Looking for a new opportunity in digital marketing? Join our team as a Digital Marketing Functional Partner and help drive the success of our business in India. With a focus on strategic planning and execution, you will play a key role in shaping the direction of our digital marketing efforts. Apply now and take the next step in your career.

What is the job?

The job is to be a functional advisor for the Wipro DMC practice, working with the industry sales and technical subject matter experts to take Wipro’s offering to business stakeholders and helping to drive business growth.

What are the responsibilities?

  • Partner with CMO organizations and build propositions combining marketing processes and technology to drive business KPIs for industry verticals
  • Create new offerings/points of view to position Wipro better with CMO organizations
  • Execute consulting engagements to discover opportunities for improvement in marketing processes, operations, and Martech platforms
  • Support business development through proactive opportunity identification, proposition development, and RFP responses
  • Lead customer workshops and solution discussions
  • Help drive digital marketing business growth

What skills and expertise are required?

  • Knowledge of creating solutions for personalized marketing, cross-channel campaigns, personas/journey maps, and marketing/customer analytics
  • Expertise in driving marketing outcomes through MarTech strategy, campaign advisory, and marketing process automation
  • Experience with data-driven marketing to boost customer engagement and campaign effectiveness
  • Hands-on experience helping improve marketing KPIs and effectiveness
  • Understanding of the full spectrum of marketing program execution, from strategy definition to execution

What industry sectors does the role require experience in?

Experience in one or more of the following industry sectors is required: banking, retail, health, and consumer packaged goods.

What other demands does the role have?

  • Ability to work with multi-disciplinary and global teams
  • Strong communication and presentation skills
  • High level of comfort with ambiguity and change
  • Passion for problem-solving and helping customers succeed

What is the company?

Wipro DMC is a digital practice that focuses on creating superior customer experiences across channels throughout the customer journey. They offer strategy and consulting, data-driven marketing, and the design and engineering of engagement and commerce platforms. They have worked with over 100 global brands across industries and geographies, and have been recognized as a leader in digital CX by various analysts.

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